Introduction to Venues
Venues enable you and your accounts to easily manage proximity campaigns for many customers. Each campaign that is created and delivered by a particular Venue will also be marked as coming from this Venue in the mobile app - this helps mobile app users to sort offers from multiple venues.
It might come in handy this way. Say you have four different locations and each has a different clientele, with each operating at different hours because of their location.
You can essentially treat them as separate businesses and give each their specific venues with specific offers.
This becomes affordable because you are paying for SPOTS, not systems.