Now it's time to

Target your Campaigns



appSAVE allows you to get quite creative in your marketing.
In fact, no other system has our capabilities.

It's not a "One Size Fits all" solution like you have been used to. Time to Customize your Marketing.

Target a Campaign

appSAVE enables users to target campaigns to customers based on their Gender and Age.
Go to "Campaigns" tab and click on "Create Campaign” button.
Find "Schedule & Target Users" section and click "Add Rule” button.

Choose which Gender you would like to target. By default all genders are selected:

Choose which Age you would like to target. By default all age levels are selected:

To create another Rule click on "Add Another Rule" link.

AppSAVE allows you to create campaigns that deliver multiple Contents during different times of the day for different User Profiles. For example: you can create a Campaign that delivers different Content for different User Profiles during multiple times of the week.

Campaign Start and End Times

You can define the start and end time of each campaign. This is an optional setting that helps you to automatically schedule the specific dates when the campaign should be delivered and when it should stop:

Push Campaigns

Push Campaigns are a great way to communicate with customers remotely. Every campaign created in appSAVE can be delivered by Push Notification on your customer's phone or by Email delivered to customer's inbox. Push Campaigns do not require people to be in the range of a Beacon, WiFi or Geofence.
To send Push Campaign:
Go to Campaigns section in appSAVE Fleet. (appSAVE.app)
Click Push button next to your Campaign.

Select the campaign you want to push.
Choose how campaign will be delivered by selecting Push method.

Please be cautious and do not use Push Campaigns too often as they can be overwhelming to some of your customers. We recommend no more than twice a month as it becomes simply too much, especially when we start getting 1,000's of clients.

For this reason, we will monitor users to insure they are not abusing this feature and disable the feature on the accounts of the abusers. The last thing we want is for users to uninstall the app because this feature was abused by one or two causing all to suffer the consequences.

Push Campaign stats are reported in Analytics:
  • If phone user opens push campaign notification, it will displayed as a Campaign view. 
  • If phone user receives a push campaign notification but does not open it, it will not be reported as a view.
Push campaign delivery rate is based on many external factors like mobile OS internal settings, mobile connection speed, user preferences and Apple and Google location services.

Prime Campaigns.

Some users have the ability to set a campaign as a Prime campaign. Prime campaigns are immediately visible and accessible in the mobile app, user doesn't have to be in proximity of any spot. Prime campaigns are great for rewarding first time app users with a special offer for downloading the app. Thanks to prime campaigns the app delivers value immediately after installing it. All prime campaigns are accessible in the All Offers section:

Digital Signage Campaigns

Each campaign created in appSAVE can also be displayed on any TV screen connected to the Internet. Digital Signage campaigns are great for creating personal customer experiences in venues equipped with TV screens. Thanks to Digital Signage campaigns people are presented with engaging content without the need to have a phone in their hands.

  • Create Content compatible with Digital Signage if you have not done that already.
  • Go to Campaigns and click Create Campaign.
  • Enter a Name for the campaign.
  • In Trigger select a spot that should trigger the campaign on a TV screen once a customer is close by.
  • In Default Content select a Digital Signage content you created. This content will appear on a TV screen once a customer is in proximity of the spot. Scroll down the page to find Standby Digital Signage section and click Enable to open options. Standby Digital Signage slideshow is a very useful optional feature that enables to display a set of contents on a TV screen when there is no trigger engaged. This allows any venue to create compelling Digital Signage campaigns, even for customers who do not have a mobile proximity app.
  • Add one or more Standby Contents. If you pick more than one content, you will create a slideshow effect (Slideshow Delay enables you to specify the amount of time each content will be on a TV screen before the next one appears - minimum delay is 10 seconds).

  • Set Activate to yes and confirm by clicking on Create Campaign button.
  • Visit Beacons & Other Spots section and find a Digital Signage column with "Open" link next to a spot to which the campaign was assigned to. Open the link manually in a TV screen browser. After opening Digital Signage link on a TV screen please consider using Click here to open fullscreen mode link in the bottom of the screen. This will result in switching display mode to fullscreen for better look & feel.

Retargeting

ReTargeting

An Exciting and Powerful system that allows you to re-engage customers that walk away from your venue with a personal and automated campaign delivered to their App as a Push Notification or E-mail after some time. All you need to do is to select an active campaign, the time delay after they have left tht this campaign should be delivered, and choose method that works for you (Push Notification, E-mail or both of them):

  • The Retargeting Campaign needs to be set to "Active" to be delivered to the app.
  • Updating Active Campaigns.
    When you want to edit or change attributes of an active campaign, for example change content that is assigned to it, it can take even up to 15 minutes for the change to be reflected in the mobile app as that's a function of the phone.
  • When is the Campaign delivered to the User's Phone? 
    Once the operating system on the phone detects the beacon, the app displays the campaign immediately.

NFC Tag Campaigns

NFC tags can be used as an alternative way to deliver proximity campaign even if your customer doesn't have a dedicated mobile app installed on the phone!
For example, an NFC Tag could be attached to a For Sale sign. Once a customer taps the Tag with their phone, the phone can call the real estate agent or will open a dedicated page (campaign) created in appSAVE with more details about this house. It is up to you and your specific business case to create meaningful connection - the possiblities are limitless.

Mobirise

How to Create NFC Tag Campaign

Buy NFC Tags. 

Create Campaign in appSAVE. 

Download an app that writes NFC Tags - for example NFC Tools (for Android | for iOS).

Write a Universal URL on your NFC Tag.

Place an NFC Tag where you want your customers to use it.